News

INTERNET IS THE CLEAR WINNER IN REAL ESTATE MARKETING

How did you buy your last home? Did you find it trawling the streets searching for agents signs going off the advertisement you found buried in a newspaper advertisement?

Of course you didn’t. In today’s market there is only one way of finding your dream home …. The internet.

Everyday Portland Seaview Real Estate has new listings being added to its easy-to-use website portlandseaview.com.au in addition to the nationally recognised realestate.com.au, realestate1.com.au, and homehound.com.au.

This is backed up each week with the hugely popular Portland Seaview Property brochure in addition to campaigns on radio and print.

Portland Seaview Real Estate director Allan Barrett said everyday clients questioned what advertising medium worked best to sell their property.

He said there was one clear winner, the internet which has an endless audience. From real estate websites, social media sites, blogging to You Tube - the opportunities outweigh any other medium.

“In today’s modern world, finding your dream home is at the tip of your finger.  You can find your perfect home by logging onto portlandseaview.com.au and specifying exactly what you want … the website will pinpoint a selection of homes which suit your criteria.”

“You can get a full tour of the house with our digital photographs, click and email to book an inspection.”

“It saves the time and hassle of yesteryear when you would spend hours trawling through newspaper advertisements, doing hours worth of inspections with real estate agents, only to be disappointed time over again.”

Mr Barrett said many clients begged for their property to be advertised in local newspapers, but realistically the cost outweighed the small audience engaged.

He said with social media websites, blogging, and hugely popular real estate websites, the advantage of advertising in print were small.

“By the time our properties are printed in social media, it’s old news.” Barrett said.

“People don’t buy newspapers to find their new home, they log onto the website. Our homes are uploaded onto our webpage the day they are listed in addition to the other real estate websites we subscribe to.”

To learn how to best market your property for maximum returns see the Portland Seaview Real Estate team today at 125B Percy Street, Portland.

- Liz Mc Kinnon